APA Style

Zikmund, William G. (1994). Exploring marketing research . New York: Illinois: The Dryden Press, 1974.

Chicago Style

Zikmund, William G. Exploring marketing research. New York: Illinois: The Dryden Press, 1974, 1994. Buku Teks.

MLA Style

Zikmund, William G. Exploring marketing research. New York: Illinois: The Dryden Press, 1974, 1994. Buku Teks.

Turabian Style

Zikmund, William G. Exploring marketing research. New York: Illinois: The Dryden Press, 1974, 1994. Buku Teks.