APA Style
Kumar, Nirmalya. (2004).
Marketing An Strategy : understanding the CEO's agenda for driving growth and innovation .
Boston:
Harvard Business School Press.
Chicago Style
Kumar, Nirmalya.
Marketing An Strategy : understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Buku Teks.
MLA Style
Kumar, Nirmalya.
Marketing An Strategy : understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Buku Teks.
Turabian Style
Kumar, Nirmalya.
Marketing An Strategy : understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Buku Teks.