APA Style

Guiltinan, Joseph P., Paul, Gordon W.. (1982). Marketing management: strategies and programs . New York: McGraw-Hill Book Company.

Chicago Style

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management: strategies and programs. New York: McGraw-Hill Book Company, 1982. Buku Teks.

MLA Style

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management: strategies and programs. New York: McGraw-Hill Book Company, 1982. Buku Teks.

Turabian Style

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management: strategies and programs. New York: McGraw-Hill Book Company, 1982. Buku Teks.