<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
 <slims:modsResultNum><![CDATA[7]]></slims:modsResultNum>
 <slims:modsResultPage><![CDATA[1]]></slims:modsResultPage>
 <slims:modsResultShowed><![CDATA[20]]></slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" id="52384">
 <titleInfo>
  <title><![CDATA[Buku ajar:]]></title>
  <subTitle><![CDATA[Komunikasi pemasaran]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Rumyeni]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[Lubis, Evawani Elysa]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9789797926434]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Pekanbaru]]></placeTerm>
   <publisher><![CDATA[UR Press]]></publisher>
   <dateIssued><![CDATA[2015]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[KOMUNIKASI_PEMASARAN_590.jpg]]></slims:image>
</mods>
<mods version="3.3" id="67103">
 <titleInfo>
  <title><![CDATA[Strategic marketing communication:]]></title>
  <subTitle><![CDATA[konsep strategi dan terapan]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Soemanagara]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9798433793]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Bandung]]></placeTerm>
   <publisher><![CDATA[Alfabeta]]></publisher>
   <dateIssued><![CDATA[2006]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="42726">
 <titleInfo>
  <title><![CDATA[Integrated marketing communications:]]></title>
  <subTitle><![CDATA[teks dan kasus]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Uyung Sulaksana]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[979347713x]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Yogyakarta]]></placeTerm>
   <publisher><![CDATA[Pustaka Pelajar]]></publisher>
   <dateIssued><![CDATA[2003]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="68585">
 <titleInfo>
  <title><![CDATA[Komunikasi pemasaran:]]></title>
  <subTitle><![CDATA[strategi dan taktik]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Ilham Prisgunanto]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9794505218]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Bogor]]></placeTerm>
   <publisher><![CDATA[Jakarta: Ghalia Indonesia, 1991]]></publisher>
   <dateIssued><![CDATA[2006]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="42992">
 <titleInfo>
  <title><![CDATA[Sinergi komunikasi pemasaran:]]></title>
  <subTitle><![CDATA[integrasi iklan, PR iklan dan promosi]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Hifni Alifahmi]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9793758066]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Jakarta]]></placeTerm>
   <publisher><![CDATA[Quantum]]></publisher>
   <dateIssued><![CDATA[2005]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="64887">
 <titleInfo>
  <title><![CDATA[Komunikasi pemasaran terpadu dalam industri pariwisata]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Donni Juni Priansa]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[Joko Rizkie Widokarti]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786022895015]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Bandung]]></placeTerm>
   <publisher><![CDATA[Alfabeta]]></publisher>
   <dateIssued><![CDATA[2019]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="55639">
 <titleInfo>
  <title><![CDATA[Komunikasi pemasaran terpadu dalam periklanan dan promosi]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[Shimp, Terence A.]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[Harry Bhima Sena]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Translator]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[Fitri Santi]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Translator]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[Annisa Puspita Dewi]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Translator]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9789790614772]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[Jakarta]]></placeTerm>
   <publisher><![CDATA[Salemba Empat]]></publisher>
   <dateIssued><![CDATA[2014]]></dateIssued>
  </place>
 </originInfo>
</mods>
</modsCollection>